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DON'T
BE THE
OTHER GUY
LANDROVER
We all know that Land Rovers are indestructible, how about the other guy?
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print
campaign
gaming
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In a collaboration with Grand Theft Auto, Land Rover would introduce one of their cars in the game as an indestructible playable vehicle. The players would only be able to steal one of the few Land Rovers.
The players would need to ensure they outrun the maximum 'wanted' level to keep it.
(unless another player steals it first!)
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ambient
ad
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ambient
ad
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challenge
A physical challenge where Land Rover invites anyone who's brave enough to try and dent our indestructible Land Rover build located at Hyde Park.
Good luck other guys, don't forget the sticker on your way out!
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